This is not a sponsored post. All opinions are my own.
Whether you’re at the Disneyland Resort in California, or Walt Disney World Resort in Florida, World of Disney is the ultimate shopping destination for all things Disney. Now both of these two dynamic retail experiences are unveiling complete transformations that make shopping easier and more fun, with a dash of pixie dust on top for good measure!
After more than than a year in design and development, World of Disney reopened today, Friday, Oct. 26, at the Downtown Disney District at Disneyland Resort. Tomorrow, Saturday, Oct. 27, World of Disney at Disney Springs at Walt Disney World will officially reopen.This grand World of Disney makeover touched every feature and function in the store, as if the Fairy Godmother outfitted the store herself. From displays to signage to lighting and much, much more, the new World of Disney creates an exciting, dynamic shopping experience where the products are the stars and guests discover magical Disney storytelling wherever they look.
“We saw World of Disney as an opportunity to reimagine what Disney retail is today. “The new store design highlights the best of what is current and new, while also celebrating classic Disney heritage based in storytelling.”” – Alysia Kelley, vice president of visual merchandising and location strategy for Walt Disney Parks and Resorts
The major transformation includes with the store’s exterior, featuring new marquees and magical window displays. When guests step inside, they discover an open, loft-style atmosphere with such great visibility they may even fall in love with an item from across the room. The merchandise also serves as décor in the new World of Disney. In one area, a giant Mickey Mouse Club ear hat beckons guests to the new Mickey Mouse Club Collection. Several spaces throughout the store will change regularly, showcasing the newest and hottest Disney offerings of the season. When new displays debut, their stunning impact will leave guests feeling as if an entire section of the store was reimagined all over again.Complementing these displays are enchanted flourishes inspired by the history of the Walt
Disney Animation Studios and the “Nine Old Men,” the legendary animators who created classic films such as “Snow White and the Seven Dwarfs,” “Peter Pan” and “Fantasia.” For instance, ink jars suddenly swirl with color and animate artwork on the walls. Out of nowhere, blank pages fill with pencil sketches as if drawn by an invisible hand. Magical movie posters twinkle with pixie dust before coming to life.When making purchases, eagle-eyed guests may notice the store’s sales counters are inspired by the desks and furniture used by animators of generations past.The new World of Disney is more than a retail experience – it’s truly a Disney experience.
World of Disney will regularly roll out exclusive Disney Parks merchandise, reinforcing its
reputation as a must-visit shopping destination for devoted Disney fans. Unveiled earlier in October was a new Mickey Mouse Club Collection with apparel and accessories featuring a vintage Mickey Mouse from the original television show. Also revealed with the store’s grand reopening is the Nordic-inspired Disney Parks Holiday Collection 2018, complete with Disney-themed holiday décor, ornaments, apparel and more.World of Disney stores at both Disneyland and Walt Disney World now offer guests the option to purchase new reusable bags, rather than use plastic bags. This program is part of The Walt Disney Company’s global commitment toward significant single-use plastic reduction by mid-2019. Featuring artwork of beloved Disney characters, these reusable bags are offered in three sizes for a nominal fee. Traditional plastic bags are still available upon request at no charge.
World of Disney is an anchor location at both Downtown Disney District (Disneyland.com) and Disney Springs (DisneySprings.com). Theme park admission is not required. Select products may also be found at ShopDisney.com.
Store image property of Disney and used with permission.