Have you heard the exciting news? Sanrio, Inc. launched a unique partnership with Irvine, CA, based Tanaka Farms for a year-long collaboration of all things healthy and super cute!
Hello Kitty and Sanrio friends including Keroppi, Chococat, My Melody and Pochacco, will become ambassadors to the farm, starting with the kick off of Tanaka Farms’ Pumpkin Patch. Since 1940, Tanaka Farms has been a staple of the community, a working farm dedicated to providing families with quality produce and educational experiences.
Tanaka Farms welcomes Sanrio into the family and we look forward to a year of farming with Hello Kitty and Sanrio friends, – Glenn Tanaka, Owner of Tanaka Farms.
The collaboration between Sanrio and Tanaka Farms builds on Sanrio’s mission of cultivating unique lifestyle experiences that touch every aspect of their fan’s lives. Hello Kitty and Sanrio friends will be incorporated into the educational programming provided by Tanaka Farms, teaching visitors of all ages the importance of healthy eating, as well as sustainability, responsible farming and agriculture, all while supporting their local community. Hello Kitty, Keroppi, Chococat, My Melody and Pochacco will be integrated into photo ops throughout the farm as well as daily activities and seasonal celebrations throughout the year. A limited edition collection of commemorative Sanrio ♥ Tanaka Farms merchandise will also be available for purchase at the Farm’s Market Stand.
“As a lifestyle brand, Sanrio strives to bring unique and meaningful experiences to our fans,” says Jill Koch, Sr. Vice President of Brand Management and Marketing at Sanrio, Inc. “Tanaka Farms’ goal of cultivating community aligns perfectly with Sanrio’s mission of fostering social communication. We look forward to working on year-round programing so that fans of all ages can enjoy each season at the farm with their family and friends.”
The partnership kicked off September 30 with with the opening of Tanaka Farms’ Pumpkin Patch. Admission to the pumpkin patch is $3.00 and is required. Guests can also purchase tickets for the following activities:
- wagon rides around the farm
- petting zoo
- Corn Maze
- vegetable picking in the U-Pick veggie garden
The Fall Harvest Festival, including games and activities, will take place every weekend during the month of October. There will also be a Halloween event with a Sanrio Costume Contest on October 28th as part of Tanaka Farms’ famed fall celebration – along with appearances by Hello Kitty.
The Sanrio collaboration will continue with the Christmas Tree Farm during the holiday season, followed by strawberry picking in the spring and a melon celebration in summer 2018. Together, Sanrio and Tanaka Farms are creating unique and memorable experiences for Sanrio fans of all ages.
For more information about the Hello Kitty Pumpkin Patch at Tanaka Farms, go here.